About us

We are an industry leader in Specialty Minerals for Animal Feed Additives, Oil & Gas, and other industrial applications. We specialize in all natural animal feed additives for the Poultry, Swine and Dairy industries. As well as future expansions into other avenues such as Wildlife and Household Pets.

Position Summary

The Web Designer and Marketing Manager will be responsible for designing and maintaining our company website while developing and implementing comprehensive digital and print marketing strategies. The ideal candidate is passionate about design, well-versed in marketing best practices, and capable of managing multiple projects in a fast-paced environment. You will collaborate closely with internal teams to ensure a cohesive and impactful online presence that supports overall business objectives.

Essential Duties and Responsibilities

1. Web Design and Development:

• Design & Maintenance:
  • Create, update, and maintain a responsive, user-friendly website that reflects our brand identity.
  • Collaborate with the IT and creative teams to ensure the site is optimized for speed, accessibility, and SEO.
  • Technical Enhancements:
  • Implement and monitor website analytics tools to track performance metrics.
  • Ensure proper integration with content management systems (CMS) and third-party marketing tools

2. Digital Marketing Management:

• Campaign Development:
  • Develop and execute integrated digital marketing campaigns across social media, email, content marketing, and online advertising channels.
• Content Strategy:
  • Create and manage compelling digital content, including graphics, blog posts, and promotional materials that align with marketing initiatives.
• SEO & Analytics:
  • Optimize website content for search engines (SEO) and monitor key performance indicators (KPIs) to guide marketing strategies.
• Brand Consistency:
  • Ensure all digital content is consistent with our brand identity and messaging guidelines.

3. Print Marketing Management:

• Design and produce print materials such as brochures, product sheets, catalogs, flyers, business cards, and packaging labels.
  • Oversee layout and printing processes, ensuring high-quality and brand-consistent outputs.
  • Work with external vendors for print production and distribution logistics.
  • Support tradeshow and event marketing efforts through printed promotional materials

4. Project and Budget Management:

• Planning & Coordination:
  • Manage multiple design and marketing projects simultaneously, ensuring on-time and on-budget delivery.
• Collaboration:
  • Work closely with cross-functional teams such as IT, Sales, and Product Development to support business growth and lead generation efforts.
• Vendor Relationships:
  • Oversee relationships with external vendors, agencies, and freelancers when necessary

5. Reporting and Analytics:

• Performance Metrics:
  • Monitor, analyze, and report on digital marketing and website performance data.
• Strategic Recommendations:
  • Provide actionable insights to improve online engagement and drive successful marketing outcomes.

Knowledge, Skills and Abilities

• Proficiency in HTML, CSS, and familiarity with CMS platforms (e.g., WordPress, Drupal).
• Strong command of graphic design software (Adobe Creative Suite, Sketch, or similar).
• Solid understanding of SEO, SEM, and analytics tools (Google Analytics, Google Search Console, etc.).
• Demonstrated ability to manage projects, work under deadlines, and multitask effectively.
• Fluent in both English and Spanish for the proposes of designing all marketing materials in either language
• Exceptional creative and design skills with attention to detail.
• Strong written and verbal communication skills
• Excellent organizational and project management abilities.
• Analytical mindset with a focus on data-driven decision-making.
• Ability to collaborate effectively across teams and with external partners.
• Proactive and adaptive in a fast-paced, constantly evolving digital landscape.

Education & Experience

• Bachelor's degree in Web Design, Digital Marketing, Communications, or a related field.
• Minimum of 3 years of experience in web design and digital marketing.
• Experience developing and managing digital marketing campaigns.
• Proven track record of designing responsive, visually appealing websites.